Bosch is a multinational engineering and electronics company that produces automotive components and industrial products. Additionally, Bosch has, in India, the largest development center outside Germany, for an end to end engineering and technology solutions.

In the fields of mobility systems, manufacturing technology, consumer products and energy and construction technology. Bosch is a leading supplier of technology and services.

This study, based on Robert Bosch GmbH (one of the world’s largest electronics distributors), takes various perspectives and makes clear the role of the washing machine in today’s African context. My study found some weaknesses in the SWOT analysis that the company should have considered before entering the market.

The degree to which they have achieved or struggled to achieve their goals. That LG has used and is using to push their product in this market and improvements in marketing strategies.


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