Gucci is an Italian fashion label founded by Guccio Gucci in 1921, making it one of the oldest Italian fashion brands still in operation today. The brand began as a luggage manufacturer, producing luxury travel goods for Italy’s wealthy upper classes, as well as equestrian equipment, like many historic fashion houses.
Gucci is an Italian luxury fashion house based in Florence. Handbags, ready-to-wear, footwear and accessories, makeup, fragrances, and home décor are among its product lines. Gucci has become a symbol of abundance over the years, representing not only the luxury fashion house but also a type of slang. Its most common colloquial application is to describe something that is “doing well.” Initially, the brand focused on leather goods, but it has since expanded to include premium knitwear, silk goods, shoes, and handbags. During WWII, the label was forced to use cotton due to material constraints imposed by the war effort. During this period, the label debuted its distinctive “Double-G” monogram, as well as the now-iconic Gucci stripe, which consists of two green stripes separated by a single red bar.
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